Local

Atlanta Promoter Talks About Underground Music Scene

Ari Fouriezos started her own promotions and production company Sorry, Mom! Productions a year ago. She wears one of her band's T-shirts here.
Ari Fouriezos started her own promotions and production company Sorry, Mom! Productions a year ago. She wears one of her band's T-shirts here.
Credit Eric Cash

If you have ever been to a music event, a promoter has had something to do with it.

A promoter is the point person between venues and bands, making sure the right music ends up in the right place. In Atlanta, there are veteran promoters who have been in the business for years, booking venues like thousand-seat amphitheaters. Then, there is the new crop of promoters who program anything from DIY house shows to smaller venues.

Ari Fouriezos is an up-and-coming promoter in Atlanta, and she works with a lot of up-and-coming bands. Along with doing bookings at the Earl in East Atlanta, she also started her own promotions and production company about a year ago, called Sorry, Mom! Productions.

Even though there is little money in the business, with Sorry, Mom!, Fouriezos acts as a super-promoter. She not only book shows for her clients, she also manages bands and becomes more of a friend. She said that is important to her when choosing which bands to work with.

“It’s a very personal thing when you work as closely as I do with these artists. You have to enjoy being around them and be completely floored by them and have faith that they are going to stick with it and devote a lot of time to it,” she said.

From stage management to production companies, much of the music industry is male-dominated, and Fouriezos said growing up, she did not encounter many women in the music industry.

“Now, of course, I have met several more women around the country who work in music … but I still see that a lot of portions of the music industry is a man’s game,” she said. “That’s part of the excitement that kept me on this career path because it feels important in its own weird way. … It’s a little beyond me, and that’s keeping me going.”