Atlanta Startup Aims To Reduce Internet ‘Buffering’

Atlanta-based software startup Haste is raising $2.5 million to reduce a major pain point of the internet.

According to this week’s Atlanta Business Chronicle, the startup, based at the Advanced Technology Development Center at Georgia Tech, is developing technology that it claims will reduce the lag in internet connections that cause stuttering on a video call, or buffering while watching Netflix.

The company, which has raised $2.7 million so far, is backed by Hallett Capital, Tech Square Ventures and BLH Venture Partners. Haste is alpha-testing its technology and expects to launch a product in early 2017. To finance the rollout, Haste will raise a $5 million Series A in Q2 2017.