‘Black Friday In July’: Stores Competing With Amazon Prime Day
Amazon’s Prime Day started at 3 p.m. Monday. But Amazon won’t be the only place to find deals. Other retailers are feeling the pressure and are offering their own promotions to compete with Prime Day sales.
David Zalubowski / Associated Press file
Amazon’s annual “Prime Day” promotion started Monday at 3 p.m. ET. Shoppers, meanwhile, will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.
Expanding Prime Day has increased the pressure on other stores and chains like Macy’s, Nordstrom, Best Buy, Walmart and Target to roll out their own promotions, said Charlie O’Shea, lead retail analyst at Moody’s.
“Brick-and-mortar retailers know that they have little choice but to continue offering their own deep discounts, which is evident in the proliferation of ‘Black Friday in July’ deals that are being launched earlier each year, as well as various ‘price match’ offers,” he said in a note Monday.
Here are some other sales you can check out Monday and Tuesday.
Price Matching
Michael’s, Bed, Bath & Beyond, J.C. Penney, Home Depot, Lowe’s and Jo-Ann Stores have said they will match Amazon’s prices in most instances, according to USA Today. The items you wish to price match must be in-stock, identical and sold directly from Amazon.
A few major chains will match Prime Day prices, but others will not because the sale is only available to Amazon members, USA Today reported.
Online Sales
Many retailers are also hosting their own online sales Monday and Tuesday to compete with Amazon.
Here are just a few:
Target is hosting an online sale Tuesday only. The retailer will be offering discounts on toys, beauty products, appliances, cookware and more. See more details here.
Best Buy is also hosting a “Big Deal Day” sale, which ends Tuesday night. Shoppers can receive discounts on all kinds of tech.
Macy’s “Black Friday in July” sale, which includes free shipping on many products, also ends Tuesday.
The Cost Of Prime
You have to be an Amazon Prime member to participate in the e-commerce giant’s Prime Day, but the price is not what it used to be.
Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide. It’s hoping to keep Prime attractive for current and would-be subscribers after raising the U.S. annual membership fee by 20 percent to $119 per year and to $12.99 for the month-to-month option.
Correction: This report has been updated to clarify that a number of stores have said that they will match Amazon’s prices and that a few major chains will match Prime Day prices.
Top Stories
