Choir! Choir! Choir! To Lead Ponce City Market In Song

Choir! Choir! Choir! is Toronto-based musicians Nobu Adilman and Daveed Goldman — and you, potentially.

Vanessa Heins

Some musicians work hard to blur the line between artist and audience. One act performing in Atlanta this weekend obliterates that line completely. Choir! Choir! Choir! is Toronto-based musicians Nobu Adilman and Daveed Goldman — and you, potentially.

The duo will be leading audiences in song at The Shed on the BeltLine at Ponce City Market as part of the annual FLUX Projects. Audience members will be given lyric sheets, then Adilman and Goldman teach the crowd their parts.

“[We] turn the tables on performance and turn the audience into the performer,” Goldman tells “City Lights” producer Myke Johns. “It’s all about us at the beginning, but by the end, it’s all about the audience.”

The duo never intended to lead a choir for a living, but the informal group-singings they began hosting in 2011 as an excuse to get together with friends over drinks and, as Adilman puts it, “to get through brutal winters in Toronto,” quickly began attracting a wider audience.

“Something happens when you’re singing with a large group of people,” Goldman says. “You start to feel really confident as a group, and you start to feel more connected.”

The communal aspect of Choir! Choir! Choir! is similar to what others may find by singing in church, but the two are quick to point out that their show comes with a little more attitude.

“Eventually, we’ll get to the song, but we take this very roundabout route,” Goldman says, “but I think in the end, the results speak for themselves. The reason why the energy is there is we ramp them up so much, we make sure we get them in the right state of mind.”

Choir! Choir! Choir! performs Sunday at 4:30 p.m. at the Shed at Ponce City Market.