Updated at 3:55 p.m. ET
With his decision two summers ago to not stand for the national anthem, Colin Kaepernick became the face of a protest movement in the NFL against racial injustice and police brutality. Now, the former quarterback has become a face of one of the most iconic advertising campaigns in the history of sports: Nike’s “Just Do It” campaign.
An early image from the campaign made its debut on Monday with a tweet from Kaepernick. The advertisement shows a black-and-white image of the former San Francisco 49ers quarterback. The text on top of the image reads: “Believe in something. Even if it means sacrificing everything.”
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