Electric vehicle manufacturer Rivian is expanding its presence in Georgia

A Rivian R1S on display inside of the auto manufacturer's new space at Ponce City Market in Atlanta, Ga on Thursday, October 19, 2023. (Matthew Pearson/WABE)

Electric truck manufacturer Rivian Automotive will begin construction on its proposed factory east of Atlanta early next year, the company confirmed Thursday.

The California-based company made the announcement as it opened a retail location at Ponce City Market in Atlanta. The new “space” can best be described as a traditional car dealership showroom mixed with an Apple Genius Bar.

Inside of Rivian new retail space at Ponce City Market in Atlanta, Ga on Thursday, October 19, 2023. (Matthew Pearson/WABE)

Rivian’s team, who notes that the company plans additional locations in major markets like Colorado, Texas, and California soon, says these “spaces” will serve to educate the public on their vehicles, charging EVs, and learn how to order one of their flagship vehicles.