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Georgia Allows College Athletes To Earn Money From Their Name, Image, Likeness

Gov. Brian Kemp signed legislation Thursday that allows college athletes to earn money from the commercial use of their name, image or likeness.
Gov. Brian Kemp signed legislation Thursday that allows college athletes to earn money from the commercial use of their name, image or likeness.
Credit Emil Moffatt/WABE News
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Georgia is the latest state that will allow college athletes to receive compensation for the commercial use of their name, image or likeness.

Gov. Brian Kemp signed the bipartisan bill Thursday morning in Athens.

For years, college athletes have seen themselves in video games, commercials and on apparel but have not been able to benefit financially because of their amateur status.

Gov. Kemp says with the bill’s signing, Georgia schools can remain competitive with those in a dozen other states that have passed similar legislation.

“I believe it sets Georgia on the path to accomplish something that quite honestly should’ve been done a long time ago,” said Kemp. “Simply put, college athletes in Georgia should be fairly compensated for the use of their name, image and likeness.”

Congress is considering several pieces of legislation that address the issue on a national level. And the NCAA itself is discussing changes to its rules regarding athlete compensation.

The Georgia law is set to go into effect July 1.