Lyft Partners With GSU In Competitive Atlanta Rider Market
Lyft is making the latest move in the ongoing competition to corner the Atlanta market. The ride-hailing service has announced a new partnership with Georgia State University.
Both Uber and Lyft tend to be protective about local ridership numbers, so it can be hard to pin down what the market competition really looks like. A Lyft spokesperson said the company is seeing 60 percent more rides in Atlanta than last year.
Lyft’s move to offer GSU students special discounts is in line with its “community focused” branding platform. It’s sponsoring a handful of upcoming Atlanta music festivals as well.
Broadly speaking, Uber is the goliath of the two, valued at upwards of $60 billion. Lyft weighs in at less than $6 billion.
Ryder Pearce is the co-founder of Sherpashare, an app that helps on-demand drivers organize and track their wages. He says figuring out who’s on top in any one place can be kind of a red herring. Ultimately competition means a win for both passengers and drivers.
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