MARTA and five other regional transit agencies have teamed up on a social media campaign to make you laugh and encourage you to take public transit.
One of the videos features an elderly woman bragging about all of the curse words she has picked up while driving in Atlanta.
Another video shows a father looking at a family photo – the closest he gets to quality time with them – while he’s sitting in traffic, and he gets his daughter’s name wrong.
Another features a man who boasts the exercise he gets while sitting in traffic:
“I exercise,” the actor says. “I squeeze my butt cheeks together. I’m at 40,000 reps. Feel how rock solid my butt is. Go ahead, feel it.”
Regional Transit Hub
The Georgia Regional Transit Authority, Gwinnett County Transit, CobbLinc, the Atlanta Streetcar and the Cherokee Area Transit Authority are also working with MARTA on the three-month campaign.
The agencies are posting content on their website, Twitter, Facebook, Instagram and YouTube. MARTA said the campaign is geared toward Millennials, “but the message will resonate with anyone who drives and has spent time on the gridlocked interstate.”
The regional transit group was launched as a pilot program in 2014. The information portal was an idea first introduced by State Sen. Brandon Beach. He has been calling for a regional transit system since participating in a Senate Study committee on Metro Atlanta transit in 2013.
The Atlanta Regional Commission’s Regional Transit Committee has been advocating for a regional fare card and unified bus stop signage across all transit agencies in the area.
Signs are expected to be updated in downtown and Midtown Atlanta next year.