New Senior Leaders Join Public Broadcasting Atlanta

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Scott Woelfel Named Chief Content Officer and Emily Pelton Named Vice President of Development

(Atlanta GA – Jan. 22, 2020) – Veteran journalist and entrepreneur Scott Woelfel has been named to the newly-created position of Chief Content Officer for Public Broadcasting Atlanta.  In this role, he will lead the development of multi-platform news and entertainment content strategy across TV, radio, podcast and digital and provide editorial leadership and direction to PBA’s talented team of content producers, editors and production divisions.  He joined PBA on January 15.

Emily Pelton has been named Vice President of Development for PBA, and will be responsible for overseeing all fundraising efforts for PBA’s radio, TV and digital platforms.  In this role, she will oversee the Development team, deepen relationships with supporters and Atlanta institutions, analyze data to strengthen departmental management and seek out new funding sources to drive growth. She will join PBA on February 4.

“Scott’s entrepreneurial spirit as a digital media innovator coupled with his seasoned news instincts will help drive our businesses forward” said Wonya Lucas, CEO of Public Broadcasting Atlanta.  “I look forward to collaborating with him on all of PBA’s platforms.”

“Emily brings a wealth of innovative experience at world-class non-profit organizations to PBA” said Wonya Lucas, CEO of Public Broadcasting Atlanta.  “Her dedication and deep knowledge in the fundraising field will be a huge asset to PBA as we grow our businesses on all platforms.”

Woelfel began his career in the news business, first as a news producer for local television stations in Oklahoma, Virginia, and Florida.  He then spent more than 15 years at CNN, starting as a producer and executive producer for CNN’s domestic television network.  Later, he moved to the digital arena when he co-founded and led the news giant’s online effort as editor in chief and later president of the CNN Interactive division. Under his guidance, CNN moved from a broadcast-only network to a multi-platform news service with global digital services in ten languages. Woelfel departed CNN in 2001 and formed Armchair, a strategic consulting and interactive design firm.

Woelfel is active in the Atlanta community as a Board member for VOX ATL and The Atlanta Community Food Bank.  He is a charter member of several interactive media organizations, including the Online News Association and the Interactive Peer Group for the Academy of Television Arts and Sciences.  Woelfel received a Journalism degree from the University of Missouri School of Journalism and was awarded the University of Missouri Faculty-Alumni Award in 2019 for distinguished accomplishments in professional life and service to the University.

Pelton rejoined CARE in August 2018 as the Director of Policy, Planning and Resource Mobilization for the advocacy team.  Earlier in her career, Pelton helped to build the CARE advocacy team and served as policy analysis director, focusing on the needs of countries in conflict and HIV/AIDS policy.  She also served for several years as head of CARE’s national foundation fundraising team.  During the 1990s, Pelton worked in the Clinton Administration in the Office of Management and Budget and on the international affairs team of the President’s Science Advisor.  She got her professional start after college at NASA and the House Space Science Subcommittee.  She also worked as government relations director for Case Western University and for Lewis Burke Associates as a professional lobbyist.

During the last decade, Pelton has worked on behalf of refugees and to advance anti-poverty and children’s causes in the Atlanta community.  She served as Executive Director of Voices for Georgia’s Children, a statewide child advocacy organization.  She also co-led a successful merger of two refugee organizations to create one of the largest refugee service organizations in Georgia, New American Pathways.  Pelton attended Cornell University where she earned a B.A. in Physics and Russian Studies.  She earned an MPA from the Woodrow Wilson School at Princeton University.


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Public Broadcasting Atlanta is a nonprofit company comprised of the award-winning NPR radio affiliate WABE 90.1FM, Atlanta’s PBS station, ATL PBA, and the cultural events destination AtlantaPlanIt.  PBA is a service of Atlanta Public Schools in partnership with Atlanta Educational Telecommunications Collaborative (AETC).  We are dedicated to bringing Atlanta the very best news and entertainment programming, helping foster life-long learners and connecting our audience to their community as we celebrate the spirit of our great city together.


Jennifer Greene