WABE Announces Leadership Changes

Promotions include Aisha Rashied-Hyman to SVP and Glenda Davis and Santiago Perez-Varela to VP positions.

ATLANTA –WABE, Atlanta’s choice of NPR and PBS, announced the promotion of Aishah Rashied-Hyman to Senior Vice President of Membership and Business Development, Glenda Davis to Vice President of Membership Operations, and Santiago Perez-Varela to Vice President of Finance. 

Rashied-Hyman, formerly vice president of business development and planning for the station, will now oversee WABE’s pledge, membership operations and major giving initiatives, in addition to her business development responsibilities. The longtime public-media veteran came to WABE, formerly known as Public Broadcasting Atlanta (PBA) in 2017 as director of individual giving. Previously, she led fundraising efforts at Georgia Public Broadcasting. 

“This promotion builds upon Aishah’s career-long focus on keeping public media in Atlanta strong,” said WABE CEO and president Jennifer Dorian. “Her passion for our membership and her expertise in fundraising and development puts WABE in a strong position to achieve our growth goals.”

Davis joined WABE, formerly known as PBA, in 2007 as a donor relations manager. After leaving the station to serve as director of development operations at the Woodruff Arts Center, she returned to WABE in 2019 as director of membership operations, a position Davis held until being promoted to her current vice president role.  Over the course of Davis’s career, she has worked to ensure successful CRM platform experiences, implemented donor-retention strategies, and developed innovative process-improvement solutions to increase efficiencies.

“Glenda is the strategic and operational backbone of our membership team,” said Dorian. “Her almost 20 years of development experience is integral to the health of our station and its membership program. This promotion is well-deserved.”

Perez-Varela became WABE’s director of finance in 2019. Since then, he’s played a key role in creating and maintaining the station’s fiscal plans and budgets. He is an accounting and finance leader who has been successful in both private and nonprofit sectors over the course of his 20-year career in the field.

“Santiago’s work is critical to every member of the WABE team and every project we produce,” said Dorian. “I look forward to the positive impact I know he will have on our leadership team and station operations.”