WABE Launches Atlanta Arts & Culture Campaign
NEW CULTURE ASAP INITIATIVE CONNECTS THE COMMUNITY TO ATLANTA’S ARTS AND CULTURE SCENE
ATLANTA – Public Broadcasting Atlanta (PBA) announced today the launch of CULTURE ASAP, a new multi-platform campaign dedicated to amplifying Atlanta’s one-of-a-kind performance, arts and events scene.
Starting October 1, audiences can connect to CULTURE ASAP at wabe.org/cultureasap, a page dedicated to information and access to Atlanta’s world-class theaters, performers, galleries, and venues, created in partnership with local arts and culture organizations co-op, Art Currents.
“From grassroots organizations to globally-recognized institutions Atlanta’s arts and culture community is a vital part of creating a sense of belonging in our region,” says Public Broadcasting Atlanta CEO Jennifer Dorian. “We at PBA believe that’s a story worth amplifying, particularly in the face of COVID-19’s impact on live performances and events. Launching CULTURE ASAP to encourage Atlanta to support arts programming is a natural extension of PBA’s mission to connect Atlantans to the Greater Atlanta metro area.”
In addition to access to the Art Currents citywide events calendar, highlights of the CULTURE ASAP campaign include WABE coverage of local cultural moments and creators, including the recent ArtsVoteATL mayoral forum and stories from City Lights with LoisReitzes plus messaging on WABE, ATL-PBA, and in the Reporter Newspapers encouraging Atlantans to engage and stay connected to the arts.
“CULTURE ASAP’s message of staying connected, bringing along others, and acting as an arts advocate is the call to action our community needs,” says Rachel May, Art Currents co-founder and Producing Artistic Director of Synchronicity Theatre. “The support of our neighbors and partners like Public Broadcasting Atlanta is critical to maintaining the greater Atlanta area’s diverse, vibrant professional arts community.”
Visit wabe.org/cultureasap to learn more.
About Public Broadcasting Atlanta
Public Broadcasting Atlanta (PBA) operates public media stations WABE (90.1FM) and ATL-PBA (PBS 30), Atlanta’s original, independent, non-profit sources for news and local stories. Our stations deliver fact-based journalism and inclusive, engaging, cultural content that informs, inspires, reflects, and empowers the millions who call the Greater Atlanta area home. PBA’s programs, podcasts, and events make Atlanta’s stories and storytellers accessible and relevant across a variety of platforms for our diverse audience of listeners, viewers, visitors, and members. Go to www.wabe.org for additional information.
About Art Currents
Art Currents is a co-op of Atlanta-area arts and culture organizations with a mission to increase engagement between the public and the diverse, vibrant professional arts community of the greater Atlanta area. We represent the inspirational energy that powers our local arts community. We feed the creative currents that run through the heart of our city; we are Art Currents.