Underwriting & Corporate Support

Associate your business or nonprofit organization with NPR and local news on WABE-FM 90.1, as well as award-winning PBS programming on ATL PBA, when you sponsor programs matched to your needs.

Sponsorship messages on WABE and ATL PBA provide a way to reach Atlanta’s most discriminating audiences.

Are your desired listeners professionals, corporate decision makers or college graduates? Are they parents, children or seniors? WABE and ATL PBA have programming that attracts these unique and diverse audiences.

Check out the following facts:

WABE 90.1FM is

  • Atlanta’s #1 ranked radio station with College Educated Adults 18-54 years old.

*(Source:  Nielsen Radio, PPM Atlanta Jan – Dec 2017)

ATL PBA is

  • Atlanta’s source for award-winning PBS & BBC programming including “Curious George,” “Finding Your Roots”, “Independent Lens” and “Death in Paradise”
  • The media outlet designed to enrich the lives of all Atlantans through quality programs and education services that inform, enliven and entertain
  • A local, vital and trusted community service

Contact: 

Jared Blass
VP of Underwriting & Corporate Support
678-686-0329
jblass@pba.org


WABE 90.1 FM and ATL PBA – Underwriting Copy Guidelines

WABE 90.1 and ATL PBA will work with you to create an underwriting announcement that meets your needs and adheres to designated FCC guidelines for public radio and television.

Underwriting announcements are strictly for the identification of the sponsor, their products and services, and cannot specifically promote these products and services.

Dos and Don’ts for Underwriters

DO:

  • Establish your organization’s name and location
  • Describe your main products and services
  • Include a telephone number or website
  • Mention well-established, recognizable corporate slogan
  • Make value-neutral statements about your product or service
  • Mention how long you have been in business, if you wish
  • State that your company or business supports WABE, ATL PBS or one of their programs

DON’T:

  • Use comparative, qualitative or suggestive language
  • Address the usefulness, convenience or advantages of the product or service
  • Mention prices, interest rates, or indications of savings associated with product
  • Include any use of the first or second person
  • Employ inducements to buy, sell, rent, lease, borrow or loan
  • Issue any calls to action
  • Advocate any matter of public interest
  • Use jingles or any language in music
  • Produce moving pictures which may be considered promotional or commercial in nature

All underwriting messages are reviewed on a case by case basis by WABE 90.1 and ATL PBA. 

Sample Radio Underwriting Spots

 

Arnall Golden Gregory
California Closets
Leapfrog
Porsche Passport
Renn Wealth Management
Shumate
Wellstar

 

Download Media Kits

90.1 WABE Media Kit
ATL PBA Media Kit