WABE Announces Equifax as National Sponsor of Financial Literacy Series My Money Mentors

Season 1 premieres April 5 on PBS stations nationwide

ATLANTA – WABE, Atlanta’s NPR and PBS affiliate, today announced Equifax®, a global data, analytics, and technology company, as the national sponsor of My Money Mentors, the half-hour docu-reality financial coaching series produced by WABE Studios. The sponsorship from the Equifax Foundation supports the program’s expanded reach as Season 1 premieres across PBS stations nationwide beginning April 5, 2025, with episodes also streaming weekly on PBS.org and the PBS App, which started April 1, 2025 .

My Money Mentors makes financial literacy relatable, empowering, and judgment-free. Hosted by Jacqueline Schadeck, CFP®, and Chris Corinthian, a financial literacy coach, the series features real people navigating pivotal financial decisions—from first paychecks and family planning to entrepreneurship, estate preparation, and student debt. With empathy and expertise, the hosts help individuals tackle both practical challenges and deeper emotional roadblocks rooted in financial trauma or inexperience.

“This sponsorship from the  Equifax  Foundation is a game-changer for the reach and impact of My Money Mentors,” said Daniel Keller-Bradshaw, Vice President of WABE Studios. “Financial health is a foundation for individual and community well-being and support from Equifax allows WABE to amplify this message to a national audience and empower more people to take control of their money story.”

The Equifax Foundation helps people build financial capability, collaborating with consumers, communities, non-profits, fellow corporations, foundation and government stakeholders to support its vision of helping people live their financial best.

“Equifax believes that positive economic change starts with a single financial opportunity. Connecting people with the resources they need to help them establish and build financial health is fundamental,” said Kate Walker, Chief Marketing and Communications Officer at Equifax. “Our partnership with WABE on the My Money Mentors series is designed to empower consumers with the information they need on personal finances and financial health.” 

The series is already gaining momentum across the PBS network, with confirmed broadcasts in 17 top 10 media markets and a 53.17% coverage rate across PBS households nationally.

My Money Mentors Season 2 Airings:

  • Thursday, April 3 – 12:30 a.m. | WQED / Pittsburgh
  • Friday, April 4 – 4:30 p.m. | PBS39 / Philadelphia (WLVT)
  • Saturday, April 5

– 1:00 a.m. | Mountain Lake PBS / Burlington, VT (WCFE)

– 5:30 a.m. | IPTV / Idaho

– 9:00 a.m. | WABE / Atlanta

– 5:30 p.m. | WVIZ / Cleveland

– 6:30 p.m. | Cascade PBS / Seattle (KCTS)

– 7:30 p.m. | WETA Metro / Washington, D.C.

  • Sunday, April 6

– 1:30 a.m. | PBS Reno (KNPB)

– 10:00 a.m. | Basin PBS (KPBT)

– 3:30 p.m. | NWPB / KTNW (Richland, WA)

  • Monday, April 7

– 5:00 a.m. | WTVS / Detroit

– 11:00 a.m. | WETA Metro / Washington, D.C.

– 6:30 p.m. | NWPB / KWSU (Spokane, WA)

– 11:00 p.m. | NorCal / San Francisco (KPJK)

  • Tuesday, April 8 – 3:30 p.m. | NWPB / KTNW (Richland, WA)
  • Wednesday, April 9 – 5:30 p.m. | KLCS / Los Angeles

Each of the eight episodes in Season 1 features a unique, real-life financial journey—from a Morehouse student managing his first paycheck to a veteran recovering from debt to a young entrepreneur balancing risk and reward. The stories are personal, powerful, and deeply relevant to viewers nationwide.

To stream episodes or find a local schedule, visit wabe.org/mymoneymentors

About WABE
WABE is Atlanta’s original, independent, non-profit source for news and local stories and the choice for inclusive NPR and PBS content. Our station delivers fact-based journalism and inclusive, engaging, cultural content that informs, inspires, reflects, and empowers the millions who call the Greater Atlanta area home across radio, television, digital platforms and more. WABE’s programs, podcasts, and events make Atlanta’s stories and storytellers accessible and relevant across various platforms for our diverse audience. WABE original programming, along with national NPR and PBS content, is available on WABE 90.1FM, WABE.org, WABE TV (PBS-30), and WABE-HD1/ WABE-HD2, as well as streaming on the WABE Mobile App, Hulu + Live, YouTube TV, Chromecast, PBS.org, Local Now, Roku, Android TV & mobile, Amazon Fire TV & tablets, iOS, tvOS, and Android TV live streams. Visit wabe.org for more information