20,000 roses, inflation and night terrors: the life of a florist on Valentine's Day

Rob and Chris Palliser own Scott's Flowers, a Manhattan based flower shop, with their brother. Valentine's Day is the biggest day of the year for their business.

The first thing you notice when you walk into Scott’s Flowers just before Valentine’s Day is the quiet. People are focused.

The storefront at the Manhattan florist is serene and immaculate, full of tastefully arranged Valentine’s bouquet displays.

Right up front is the classic: 12 red roses arranged in a circular vase: The Modern Dozen, $135. There are also single roses for sale.