For 12 years, Park Jae-Sang — better known to his fans as the rapper PSY — has had a successful career in his native South Korea.
But now, thanks to the viral video for Gangnam Style, his new single, he’s on top of the world.
With 180 million views and counting, it’s the most-viewed Korean pop music video in YouTube’s history. He’s appeared on Ellen, NBC’s Today Show, the MTV Video Music Awards; he’s signed a deal with Justin Bieber’s manager, Scooter Braun — and just today, Gangnam Style hit number one on the U.S. iTunes singles chart.
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