Armani Agrees To Go Fur-Free On The Runway

PETA demonstrators dressed as rabbits protest Armani breaking his promise to go fur-free, Tuesday, Feb. 17, 2009, outside Armani’s new store on Fifth Avenue in New York. (AP Photo/Diane Bondareff)

Diane Bondareff / Associated Press

Giorgio Armani has agreed to stop using fur for all its products, following years of lobbying by animal rights activists.

Armani said in a statement Tuesday that new technologies “render the use of cruel practices unnecessary as regards animals.” The Armani group will be fur-free from the autumn/winter 2016 collection.

Fur Free Alliance chairman Joh Vinding said the announcement “makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty.”