Black voters backing Biden, but not with 2020 enthusiasm

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May 7th, 2023

LaJoia Broughton, a 41-year-old small business owner, speaks during an interview at Goat's restaurant and Tavern on Tuesday, May 2, 2023, in Columbia, S.C. Black voters in South Carolina rescued Joe Biden’s bid for the presidency during the 2020 Democratic primary, and he rewarded them by moving the state to the head of the party’s nominating schedule. But two years into his presidency, interviews with more than a dozen Black voters representing a variety of ages and backgrounds reveal mixed views, especially between generations. (AP Photo/Chris Carlson)

LaJoia Broughton, a 41-year-old small-business owner, considers herself a fan of President Joe Biden.

He’s provided opportunities for Black-owned business while bringing integrity to the White House, she said. Her decision for 2024 is not in doubt.

“Biden has proven himself in the last few years, and I’ll be voting for him in the next election,” said Broughton, who owns a lobbying and public affairs firm in Columbia, South Carolina’s capital city.

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