Abortion-rights group rebrands to Reproductive Freedom for All in post-Roe world

Abortion-rights activists protest outside of the Supreme Court on Capitol Hill in Washington, Thursday, June 23, 2022. The influential abortion rights group NARAL Pro-Choice America announced Wednesday, Sept. 20, 2023, that it has changed its name to Reproductive Freedom for All to better reflect how people think about abortion access ever since the U.S. Supreme Court revoked the constitutional right to abortion little more than a year ago. (AP Photo/Jose Luis Magana, File)

NARAL Pro-Choice America, an influential abortion-rights group, announced Wednesday that it is changing its name to Reproductive Freedom for All.

The rebrand was needed to better reflect how people think about abortion access little more than a year after the U.S. Supreme Court revoked the constitutional right to the procedure, according to the advocacy organization.

“The fight for abortion rights and access is at a critical moment. With the coalition of Americans who support reproductive freedom growing by the day, our leadership identified a clearer and more inclusive path forward to mobilize this new and expanded base of support,” said Mini Timmaraju, president of the group, in a statement.