When influential social media influencer Keith Lee made Atlanta a stop on his ongoing food tour, the subsequent review videos garnered tremendous attention, with some restaurants facing intense backlash. In contrast, others enjoyed a significant spike in customers.
Mike Jordan, food journalist and Atlanta Journalist-Constitution senior editor for Black culture, was interviewed and has written about what happened. He joined WABE’s “All Things Considered” to talk about the role of influencers.
Jordan said it’s related to Lee and his more than 15 million followers and the fact that several large cultural events took place in Atlanta around the same time, but he said it goes back further than Lee.
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