Georgia TikTokers use their growing influence to educate and celebrate

Shaniqua Fitzpatrick started going live on her personal TikTok account to share about The Grocery Spot in October 2022, when she would regularly come to get groceries. The nonprofit took notice and asked her to help in an official capacity. (Matthew Pearson/WABE)

From dancing to life coaching to entrepreneurial ventures, TikTok has quickly become a digital hub for millions of Georgians and users nationwide.

It has also become a haven for influencers to give themselves and their brands higher visibility. The platform entertains its users but has also grown to offer seemingly endless resources related to political, social and educational content.

But TikTok has also become a subject of controversy, both among government officials and content critics.