Blue Cross And Blue Shield Of Georgia Changing Its Name

Blue Cross and Blue Shield of Georgia is going to become Anthem Blue Cross and Blue Shield effective Jan. 1. Anthem, based in Indianapolis, is the parent company of the Georgia insurer.

Darron Cummings / Associated Press file

The largest health insurer in Georgia is changing its name. But it’s not a total revamp.

Blue Cross and Blue Shield of Georgia is going to become Anthem Blue Cross and Blue Shield effective Jan. 1. Anthem, based in Indianapolis, is the parent company of the Georgia insurer.

The name change will take effect Jan. 1, 2019, the company announced Wednesday. In addition, Greater Georgia Life, an affiliated Anthem plan, is changing its brand name to Anthem Life.