The Rise Of Atlanta United Is No Accident

Atlanta United defender Michael Parkhurst, center, holds the Eastern Conference trophy after the team won the MLS soccer Eastern Conference championship Thursday, Nov. 29, 2018, in Harrison, N.J.

Julio Cortez / Associated Press

If you think about sports in the south, football comes to mind. Not soccer.

But Saturday’s Major League Soccer championship is between the Portland Timbers and Atlanta United. Both teams are known for enthusiastic fanbases and both have sold out all their regular season games since inception.

But the Georgia team, just in its second season, is already setting a new standard for pro-soccer attendance. On a Saturday in June, the world’s most-attended soccer game wasn’t at the World Cup.