Pepsi should have chosen a different slogan for its ads during this year’s Super Bowl.
The company’s slogan was “More than OK.” Well, not really. In fact, most of the high-priced commercials we saw between the football plays were just OK. They were so careful to avoid scandal and backlash that they felt leached of originality or bite.
That’s pretty much what Greg Lyons, chief marketing officer of PepsiCo Beverages North America, predicted when I asked him last week what this year’s spots would look like: nothing controversial.
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