The Super Bowl Helped Atlanta’s Rep, But Future Hosts Can’t Count On The Same, Survey Finds

Fans arrive before Super Bowl 53 on Feb. 3, 2019, in Atlanta.

Charlie Riedel / Associated Press

About 35 percent of Americans say they’re more likely to think of Atlanta as a good place to visit because of media coverage of the Super Bowl this year, while 28 percent said they were less likely to visit.

These were the main findings of a national survey by the American Public Media (APM) Research Lab, which questioned 970 people outside of Georgia about their impressions of the city a week after the event.

“A third of Americans said they shifted their impressions of the city positively,” said Andi Egbert, the lead research with APM Research Lab, in an interview. “You know it’s difficult to get one third of Americans to agree on anything so I think that is a notable finding.”