NPR shopped for 96 items at this Georgia Walmart to track how prices are really changing

NPR has tracked the prices of dozens of items at one Walmart in Georgia over multiple years. (Alina Selyukh/NPR)

Jussi Nukari / Jussi Nukari

LIBERTY COUNTY, Ga. — Ask almost any shopper outside this sprawling Walmart southeast of Savannah, and they’ll tell you about rising prices.

“The meat is going up. Milk, eggs, everything is going up,” says Cicely Gardner, rolling a cart with some doughnuts in the parking lot.

But wait. The rate of inflation has cooled for two years, and not everything is going up in price. So why does paying at checkout still cause such heartburn? What gives?