Mattel’s Barbie dolls represented the traditional female image, and preteens embraced the hairstyles, thick eyelashes and spike heels that came with her. But now, Mattel is introducing dolls that let kids form the gender expression of the toy themselves. The doll is fully gender neutral and can be accessorized to be a boy, a girl, neither or both.
The company released six dolls with different skin tones, hair and clothes, calling the doll line Creatable World. Mattel said that it aims to reflect and celebrate “the positive impact of inclusivity.”
“This line allows all kids to express themselves freely, which is why it resonates so strongly with them,” said Kim Culmone, senior vice president of Mattel fashion doll design. “We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
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