Election season is big business for local for-profit media outlets, as campaigns pour millions into advertising. Whether through broadcast, digital, print, or streaming platforms, likely voters are inundated with campaign promises and opposing attack ads.
While the tactic itself is nothing new, 21st-century campaign strategies are increasingly shaping how those messages reach voters.
But as Atlanta-based campaign strategist and demographer Fred Hicks told “Closer Look” host Rose Scott, not all candidates in Georgia’s governor’s race are blanketing media platforms. In some cases, that comes down to funding; in others, it’s a matter of strategy.
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