Business

Macy’s Is Opening A New Concept Store In 2 Metro Atlanta Locations

Color is the first theme for the new Story at Macy's, a concept store acquired by the Cincinnati-based retailer in 2018.
Color is the first theme for the new Story at Macy's, a concept store acquired by the Cincinnati-based retailer in 2018.
Credit Courtesy of Macy's
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Cincinnati-based retail giant Macy’s Inc. is rolling out a concept store it acquired in 2018 to 36 of its locations nationwide, including two spots in Atlanta.

Macy’s (NYSE: M) was expected to open Story, a New York-based experiential retail concept store it acquired in May 2018, in the three dozen locations starting April 10. That includes at Lenox Square Mall in Buckhead and Dunwoody’s Perimeter Mall.

Story was launched in December 2011 to provide a new model for experiential retailing. Its website describes Story as taking the point of view of a magazine, changing like a gallery and selling things like a store. The shop reinvents itself every four to eight weeks, completely redesigning the interior of the store and its selection of merchandise in correspondence to a theme.

Read the full story at the Atlanta Business Chronicle >>