Adidas said on Tuesday that it is cutting ties with Ye, the artist and fashion designer formerly known as Kanye West, following a series antisemitic comments made in recent weeks.
Ye’s nearly decade-long partnership with the German sneaker giant helped make the rap superstar a billionaire and vaulted his Yeezy-branded sneakers to a global audience.
Following growing pressure on Adidas to drop Ye, the company announced that it does not tolerate antisemitism or other types of hate speech.
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