Alpharetta’s new North Point plan revives optimism for troubled area

Visitors trickle into the entrance of North Point Mall March 24. Once a premier shopping destination, the mall has become the focus of numerous redevelopment efforts over the years. (Jon Wilcox/Appen Media)

Once a premier commercial hub of Alpharetta, the aging North Point corridor received a new redevelopment plan on Monday, the latest in more than a decade-long effort to revive the area.

The Alpharetta City Council unanimously approved the North Point Development Framework plan to offer a vision of how the area might be reimagined as a more green, walkable and mixed-use community. Consultant team Starr Whitehouse spent eight months with city staff and stakeholders to create the framework.

It’s a $200,000 investment sitting atop a decade-long timeline of frustration.

The North Point plan is the latest vision from the city in a long-running revitalization effort. North Point Mall, which serves as an anchor and was opened in 1993, has long been seen as a key to transforming the area.

The North Point Development Framework plan calls for direct connections with the Big Creek Greenway, mixed-use-style blocks and numerous parks in the North Side district. (City of Alpharetta)