Giorgio Armani has agreed to stop using fur for all its products, following years of lobbying by animal rights activists.
Armani said in a statement Tuesday that new technologies “render the use of cruel practices unnecessary as regards animals.” The Armani group will be fur-free from the autumn/winter 2016 collection.
Fur Free Alliance chairman Joh Vinding said the announcement “makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty.”
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