As Florence Approaches, Waffle House’s Storm Command Center Activates

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September 13th, 2018

Members of Waffle House’s corporate staff move into emergency mode at the company’s Norcross headquarters Wednesday. They’ll provide information to crews on the ground in storm-affected areas to help keep stores open or reopen them as soon as possible if Hurricane Florence caused their closure.

Jim Burress / WABE

As residents along the Southeast coast prepared for Hurricane Florence on Wednesday, a relatively small but well-known Atlanta-based corporation was busy developing a strategy.

For Breakfast.

Norcross-based Waffle House is one of the companies federal authorities use to measure the severity of a storm’s effect — because if the Waffle House is closed, you’d better believe the conditions are dangerous.

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