In 2021, student-athletes were finally allowed to get paid for their name, image and likeness, also known as NIL. This came after years of the NCAA earning billions while athletes had to go pro to profit from their talent.
Three years later, NIL continues to shake up the sports world, with some athletes making millions.
Former NFL player and Georgia Bulldogs running back Keith Marshall is the co-founder of ‘The Players Lounge’, a platform for student-athletes to create content and grow a fan base to attract NIL deals.
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