The Atlanta Hawks season may have ended on Tuesday night but the team and their official jersey sponsor Sharecare, are keeping the ball rolling this weekend at the first Heartbeat Festival.
The festival, to be held from 10 a.m. – 4 p.m. at Central Park in Old Fourth Ward, will be a mixture of family activities, live musical entertainment, games, prizes and, of course, basketball. It’s also free for everyone. Along with a 3-on-3 basketball competition that will have more than 400 registered participants compete for both adult and youth championships, attendees will also have an opportunity to participate in healthy activities.
Sharecare will provide a number of health-driven activities ranging from CPR training to yoga in the park presented by King of Pops. There will also be a Zumba class, health screenings and healthy cooking demonstrations. Trainers from Get Pulsed fitness in Lilburn will also be on hand to conduct workout classes.
A number of Atlanta Hawks players and former players are expected to make an appearance as well as the Hawks cheerleaders who will be on hand to conduct a cheer clinic. The Atlanta Hawks Foundation committed to building 25 outdoors courts around the city and the courts at Central Park are part of that committment.
“We want to provide outlets for children and adults to play and enjoy the game of basketball,” said Atlanta Hawks Vice President of basketball development Jon Babul. “We’re trying to build bridges to the community through the sport of basketball.”
For kids, along with basketball, there will be face painting and inflatable bounce houses to play on. There will also be giveaways at scheduled times throughout the festival.
Sharecare is a health and wellness platform created by Jeff Arnold, the founder of WebMD, and Dr. Mehmet Oz (Dr. Oz) in 2010.
“Sharecare is very excited to teaming up with the Hawks on the Heartbeat Festival,” said the company’s Vice President of Communications Jen Martin Hall. “We’re passionate about doing what we can to help Atlantans and Georgians be healthy and stay healthy and are proud to be a part of this.”