Election season is big business for local for-profit media outlets, as campaigns pour millions into advertising. Whether through broadcast, digital, print, or streaming platforms, likely voters are inundated with campaign promises and opposing attack ads.
While the tactic itself is nothing new, 21st-century campaign strategies are increasingly shaping how those messages reach voters.
But as Atlanta-based campaign strategist and demographer Fred Hicks told “Closer Look” host Rose Scott, not all candidates in Georgia’s governor’s race are blanketing media platforms. In some cases, that comes down to funding; in others, it’s a matter of strategy.
Hicks said the latest Republican entrant, Rick Jackson—a healthcare staffing CEO and billionaire—has created a jolt in the race leading up to the May 19 primary. Although current Lt. Gov. Burt Jones has Donald Trump’s endorsement, Hicks pointed out that Jackson has been able to purchase significant prime advertising inventory.
On the Democratic side, Hicks noted that former Keisha Lance Bottoms continues to hold a commanding lead, with the nearest challenger trailing far behind. And wondered why Bottoms’ campaign had not become more aggressive to thwart a runoff.
