Chick-fil-A Affiliate Eyes New Family Attraction
A Chick-fil-A affiliate has developed a retail concept called Playventure that “will likely become its own venture.”
Mike Stewart, / Associated Press
An affiliate of Chick-fil-A Inc. is eyeing the launch of a new company to open retail attractions where kids and parents can hang out and play in a stimulating and creative environment.
According to this week’s Atlanta Business Chronicle, Red Wagon Ventures LLC has cooked up a new concept dubbed “Playventure,” according to sources with knowledge of the plans. It may include a large play area for kids, parent lounge, infant and toddler room, meeting space, a cafe and retail shop.
The first location could open later this year.
Amy Wenk covers retail, hospitality and restaurants for Atlanta Business Chronicle.
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