CNN’s leadership is preaching patience even though thousands of viewers are abandoning the network during its attempted turnaround, with no indication yet whether it will be rewarded.
Cable news ratings are down across the board compared to 2022, when Russia’s invasion of Ukraine was fresh in the news. CNN’s dip is most dramatic — 61% in prime time in March, with Fox News Channel down 27% and MSNBC off by 12%, according to the Nielsen company.
Fox averaged 2.09 million viewers in prime time in March, with MSNBC at 1.14 million and CNN at 473,000, Nielsen said. In the key 25-54 age demographic for advertisers, CNN is seeing some of its lowest numbers in decades.
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