Delta Air Lines is rethinking changes it already announced to its loyalty program, with the airline’s CEO saying it went too far trying to address a surge in the ranks of elite frequent flyers.
Delta said two weeks ago that starting in early 2025 it would base elite status purely on spending, instead of also counting flights, and limit airport club access for holders of Delta credit cards.
“No question we probably went too far in doing that,” CEO Ed Bastian told the Atlanta Rotary Club. “I think we moved too fast, and we are looking at it now.”
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