Cumberland Mall employees become the first Apple retail workers to unionize in the US

apple store
A person looks at her phone as she walks by the Apple store in Philadelphia, Monday, April 26, 2021. (AP Photo/Matt Rourke)

Apple workers in Atlanta filed to unionize Wednesday, becoming the first retail employees for the tech giant to do so in the nation, according to Communications Workers of America, the union representing the employees.

Staff at the Apple store in Atlanta’s Cumberland Mall submitted their filing Monday. It included salespeople, technicians, creatives and operations specialists, CWA said in a statement Wednesday.

“A number of us have been here for many years, and we don’t think you stick at a place unless you love it,” said Derrick Bowles, an Apple Genius worker who is a part of the organizing effort. “Apple is a profoundly positive place to work, but we know that the company can better live up to their ideals, and so we’re excited to be joining together with our coworkers to bring Apple to the negotiating table and make this an even better place to work.”