The Federal Communications Commission has advanced a proposal that would require political advertisers to disclose their use of artificial intelligence in broadcast television and radio ads, though it is unclear whether new regulations may be in place before the November presidential election.
The proposed rules announced Thursday could add a layer of transparency in political campaigning that some tech watchdogs have called for to help inform voters about lifelike and misleading AI-generated media in ads.
“There’s too much potential for AI to manipulate voices and images in political advertising to do nothing,” the agency’s chairwoman, Democrat Jessica Rosenworcel, said Thursday in a news release. “If a candidate or issue campaign used AI to create an ad, the public has a right to know.”
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