While most American homes still have a television in the den, how we watch, and what we watch, is changing. Computers, tablets, smartphones, DVRs and video game consoles have redefined what television is.
Viewers have officially become a multiscreen culture. And that means the TV industry is changing, as well. Consider that 36 million Americans watch video on their phones, according to the Nielsen ratings company.
That’s why we’re examining How We Watch What We Watch this week on Morning Edition. Today, NPR’s David Greene speaks with John Ourand, media reporter at the Sports Business Journal, about how new technologies are changing the viewing habits of sports fans — and the business models of broadcasters.
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