For the second year, Georgia Center for Nonprofits has partnered its Gagives (formerly known as Georgia Gives Day) with the national Giving Tuesday movement, which invites communities around the country to support nonprofit donations in time for the holiday season.
Karen Beavor, president and CEO of Georgia Center for Nonprofits, shared with Atlanta Business Chronicle the successes of last year and the hopes for this year’s Gagives on #GivingTuesday initiative, which falls on Nov. 27.
How did the initial partnership between Georgia Center for Nonprofits and the national initiative of #GivingTuesday begin? Last year, the Georgia Center for Nonprofits partnered for the first time with the folks behind #GivingTuesday to unite our state’s annual day of giving, GAgives, with a global phenomenon that would draw more attention, resources, opportunities and action to Georgia nonprofits. Established in 2012, the same year as #GivingTuesday, GAgives had already set state giving records in each of its five years. That year-over-year growth proved that it was a movement with momentum. Teaming up with #GivingTuesday – with its library of resources, worldwide reach, ever-growing brand awareness and proven philanthropic muscle – was the logical next step for the GAgives partnership, which already included numerous corporate foundations and media outlets.