Here's why May the 4th is celebrated as Star Wars Day across the galaxy

A collection of “Star Wars” memorabilia is displayed at Rancho Obi-Wan, a nonprofit museum in Petaluma, Calif., on Thursday, May 1, 2025. (AP Photo/Haven Daley)

It didn’t begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving “Star Wars” have an inescapable gravity.

May 4 — or May the 4th, as fans say — has evolved over the years into Star Wars Day, an informal holiday celebrating the space epic and its surrounding franchise.

What is Star Wars Day?

Star Wars Day was created by fans as a sly nod to one of the films’ most popular catchphrases, “May the force be with you.” Get it? Good, now May the 4th be with you too.