In Georgia, sports create field for political battleground

University of Georgia football fans Zach Jacobs, left, and Zach Adams, right, talk after they met Republican U.S. Senate nominee Herschel Walker in Atlanta, Saturday, Dec. 3, 2022. The 23-year-old Georgia fans consider Walker, a former Bulldog football star, one of their sports heroes but also support his bid to unseat Democratic Sen. Raphael Warnock in a Tuesday runoff. Sports and college loyalties have figured prominently in Georgia's Senate race and other midterm contests in the Deep South battleground state. (AP Photo/Bill Barrow)

The reception area of a metro Atlanta office suite is a veritable museum of Herschel Walker’s football success for the University of Georgia Bulldogs and the NFL. The office is part of the Atlanta Braves’ real estate development in the Major League Baseball franchise’s new suburban home.

This headquarters for Georgia’s Republican U.S. Senate nominee isn’t officially about athletics, of course. Yet the location and décor help show much professional sports and college loyalties explain political divides in this battleground state, where Walker is trying to unseat Democratic Sen. Raphael Warnock in a Tuesday runoff.

“Sports are a cultural identifier, and in the South, college fandom is a big part of that,” said David Mowery, a University of Georgia alumnus, avid Bulldogs supporter and now an Alabama-based political consultant who works with Republicans and Democrats. “Now our politics and campaigns are so much about identity,” Mowery said. “We see all these overlaps.”