Justice-impacted businesswomen in Gwinnett find inspiration in Madam C.J. Walker

Two graduates in the latest cohort of the Gwinnett County Public Library's New Start Entrepreneurship Incubator program are awarded startup money during a ceremony at the Duluth branch on Aug. 16, 2025. (Chamian Cruz/WABE)

Amid a new wave of economic uncertainty, Georgians with a history of incarceration, who often face barriers to successfully reentering society, keep seizing on opportunities to start their own businesses.

Sonya Warlick and Carlotta Jackson-Kelly are two graduates in the most recent cohort of the Gwinnett County Public Library’s New Start Entrepreneurship Incubator program, who won a Shark Tank-style competition and were awarded a few thousand dollars each for their startups during a ceremony at the Duluth branch on Aug. 16.

Over the past couple of years, the six-month program has equipped dozens of formerly incarcerated people with business development skills and helped grow their ideas. Warlick and Jackson-Kelly hope that they’ll also see success despite potential challenges ahead.