Kamala Harris is preparing to lead Democrats in 2024. There are lessons from her 2020 bid

Vice President Kamala Harris delivers remarks while sitting at a table, leaning into a microphone. The seal of the vice president is in front of the table where she sits.
Vice President Kamala Harris delivers remarks before a closed roundtable with voting rights activists in Atlanta, Ga on Tuesday, January 9, 2024 (Matthew Pearson/WABE)

Kamala Harris was greeted by a massive, cheering crowd during the first rally of her newly announced presidential campaign in 2019. Speaking on a January day outside city hall in her hometown of Oakland, California, she framed her bid as part of something bigger than winning an election.

“We are here at this moment in time because we must answer a fundamental question,” Harris said, invoking Robert F. Kennedy’s 1968 call for “moral leadership.” “Who are we as Americans?”

With Democrats in despair at the time over Donald Trump’s presidency, the first-term California senator appeared to be an ideal cure. The daughter of an Indian mother and a Black Jamaican father, Harris evoked comparisons to Barack Obama, whose powerful biography and soaring rhetoric galvanized Democrats more than a decade earlier.