Launch In Atlanta: Hertz, Clear Partner To Speed Rentals With Biometric Scans

A rental car driver demonstrates a new biometric scanning machine by placing his finger on the reader at the Hertz facility at Hartsfield-Jackson Atlanta International Airport. In a first for the rental car industry, Hertz is teaming up with Clear, the maker of biometric screening kiosks found at many airports and stadiums. Hertz says the partnership will slash the time it takes to pick up a rental car.

Jeff Martin / Associated Press

Biometric screening is expanding to the rental car industry.

Hertz said Tuesday it is teaming up with Clear, the maker of biometric screening kiosks found at many airports, in an effort to slash the time it takes to pick up a rental car. Clear hopes it will lead more travelers to its platform, which has 3 million members in the U.S.

It’s the latest place consumers will find biometric technology, which has migrated over the last 50 years from secure government facilities and banks to airports, stadiums and even smartphones that unlock with the touch of a fingerprint. Hertz is the first rental car company to use the technology.