Lyft, a San Francisco-based ride-hailing app, has partnered with the City of Atlanta to launch Access AgLanta, a six-month pilot “food desert” program.
Lyft Inc. (Nasdaq: LYFT) said it will provide 300 families in Atlanta living in low income neighborhoods with limited access to groceries, with subsidized rides to and from grocery stores and farmers markets. For the pilot, Lyft will work with some community partners to identify the 300 families. Then, using geofencing technology, they’ll bring them to participating grocery stores. The goal is to give families better access to healthier foods.
Each participating family will receive eight rides per month to these grocery stores at $2 per ride.