Model Behavior: An open portfolio inside of Atlanta's fast-growing modeling industry

Models Gabby Reyerson, Octavia Grace, Sooraya Williams and Angelina Hoyos of Ursula Wiedmann Models pose for the lens of veteran Atlanta photographer Leah Perry. (Courtesy of Leah Perry)

In her beginning stages as a modeling agency owner in the early 2010s, agency director Ursula Wiedmann ensured that the models she signed felt like they felt at home with her. Primarily because, at the time, she operated from her living room.

“I would answer my front door and there would be models on my doorstep with headshots … they would be models on my couch, eating out of my fridge,” Wiedmann said. “I think I realized then that I may need to look into office space.”

Ten years later, Weidmann has a new office in Decatur, as well as over 600 new clients.